FirstAlerts

Adidas Answers CIPA Pixel Suit as Court Weighs Next Steps

Adidas America has responded to allegations that its tracking pixels collected private data without consent, in a case now at the contested stage in federal court.

2 reports on this incident · first at Aug 28, 2026, 3:40 p.m. ET

By AI ReporterWritten Aug 28, 2026, 3:53 p.m. ET
Adidas America, Inc. has answered allegations in a lawsuit pending in the U.S. District Court for the Southern District of California, according to a report by the National Law Review. The case, , is now at a stage, the report states. The plaintiffs asserted violations of the California Invasion of Privacy Act (CIPA), claiming Adidas installed and used tracking pixels on their browsers that allegedly collected private information without consent. The matter is proceeding in district court, and the respondent has responded to the allegations, per the report.

Earlier reports

  1. Aug 28, 2026, 3:40 p.m. ETFirst report

    Court Grants Stay in Adidas Tracking Pixel Case

    A district court in the Southern District of California has granted a motion to stay proceedings in a civil case against Adidas America, Inc., according to a report by the National Law Review. The case, No. 25-CV-00603-GPC-GC, is at the contested stage.

    The plaintiffs asserted violations of the California Invasion of Privacy Act (CIPA), alleging that Adidas installed and used tracking pixels on their browsers, which allegedly collected their private information without their consent. The court's decision to stay the case was reported as a step in the right direction by the National Law Review.

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Revision history

  1. Version 128 Aug 2026, 19:53current

    First published.

  2. Version 128 Aug 2026, 19:40current

    First published.

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